
Motion Design System for Physical AI
Pure motion,is its own signature
Why PURE
Robots are learning to move.Few of them feel like anyone.
The same motion can feel completely different on two robots. PURE turns how a robot moves, looks and sounds into one character people can read.
One signature, three channels
Motion
How fast it moves, how far it leans, how it settles.
Face
Eyes and expressions that change with the body.
Basic
Size Up
Sound
Short cues tuned to the same personality.
+ 8 axes
tempoamplitudesettleanticipationrhythmeyespitchdensityFor Daily User
Say what’s happening.Your robot answers in motion.
Tell it “someone came home” or show it a video. Purebot replies with a motion in its own character, and you can save it to play on its own.
Pick a robot, shape its character
Say it, or show a video
Send it to your robot




For Expert
From a 3D model to a brand-ready motion spec
- 1Try a PURE robot type, or import your own
- 2Turn the brand guide into a signature
- 3Generate, tune and test on the robot
- 4Export pure.json or send to the robot
Made for every kind of physical AI
Pick the type first. PURE sets joints, limits and channels for that body.

Jointless Driving
Wheeled bodies, no joints
Joints
0 joints · wheels
Channels

Joint Driving
Wheeled bodies with joints
Joints
2–6 joints + wheels
Channels

Joint Fixed
Desk, service and industrial arms
Joints
5–9 DoF
Channels

Joint Walking
Two-legged walkers
Joints
10–14 DoF
Channels

Full-body
Two arms, two legs, a face
Joints
23–43 DoF
Channels
GUIDELINE
Built on an openmotion design system
Principles, tokens, components and patterns for robot motion, documented like any design system.
tilt.s
listen
8°
tilt.m
greet / default
14°
tilt.l
curious
22°
tilt.xl
excited
30°
Give your robot a signature.
Start at home with the app, or build one for your brand on the web.