Motion Design System for Physical AI

Pure motion,is its own signature

Why PURE

Robots are learning to move.Few of them feel like anyone.

The same motion can feel completely different on two robots. PURE turns how a robot moves, looks and sounds into one character people can read.

One signature, three channels

Motion

How fast it moves, how far it leans, how it settles.

tilt.s8°listen
tilt.m14°greet
tilt.l22°curious

Face

Eyes and expressions that change with the body.

Basic

Size Up

Sound

Short cues tuned to the same personality.

+ 8 axes

tempoamplitudesettleanticipationrhythmeyespitchdensity

For Daily User

Say what’s happening.Your robot answers in motion.

Tell it “someone came home” or show it a video. Purebot replies with a motion in its own character, and you can save it to play on its own.

  • Pick a robot, shape its character
  • Say it, or show a video
  • Send it to your robot
Get the appPURE app home: Hi SeungA, what’s happening?PURE app: playing a motion on Purebot
PURE Expert Lab on a desktop monitor

For Expert

From a 3D model to a brand-ready motion spec

  1. 1Try a PURE robot type, or import your own
  2. 2Turn the brand guide into a signature
  3. 3Generate, tune and test on the robot
  4. 4Export pure.json or send to the robot
Open Lab

Made for every kind of physical AI

Pick the type first. PURE sets joints, limits and channels for that body.

Jointless Driving

Jointless Driving

Wheeled bodies, no joints

Joints

0 joints · wheels

Channels

MotionFaceSound
Joint Driving

Joint Driving

Wheeled bodies with joints

Joints

2–6 joints + wheels

Channels

MotionFaceSound
Joint Fixed

Joint Fixed

Desk, service and industrial arms

Joints

5–9 DoF

Channels

MotionFaceSound
Joint Walking

Joint Walking

Two-legged walkers

Joints

10–14 DoF

Channels

MotionFaceSound
Full-body

Full-body

Two arms, two legs, a face

Joints

23–43 DoF

Channels

MotionFaceSound

GUIDELINE

Built on an openmotion design system

Principles, tokens, components and patterns for robot motion, documented like any design system.

tilt.s

listen

8°

tilt.m

greet / default

14°

tilt.l

curious

22°

tilt.xl

excited

30°

Give your robot a signature.

Start at home with the app, or build one for your brand on the web.

Try PURE